Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most effective business asset. There is a type of misconception that registering a company, purchasing the names and registering for tax purposes provides you along with legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise as to whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the chance to stop others from via your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description within the business’ offerings provides the legal specifics of protector. It is important that the range of merchandise and/or services that the organization produces is correctly classified into one of the 45 separate categories available.
It is important to spotlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception in australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval to be the exclusive user with the specified Trademark Reply Filing Online India for the plethora of goods and services sent applications for under the application.